20+ years across paid media, lead generation, conversion-focused web development, analytics, and performance marketing for B2B and B2C organizations, including regulated and difficult-to-market industries.
Performance Marketing
Search, Social & Media
Funnels & Conversion
Complex & Regulated Markets
Performance marketing works better when the pieces talk to each other. I’ve spent my career across the full acquisition chain — media buying, search, landing pages, lead generation, funnel architecture, analytics, and post-click conversion. Instead of focusing only on traffic, I look for where intent gets lost between the first click and the eventual sale, then fix the system around it. Because those pieces affect one another, web development, media, analytics, forms, and follow-up need to work together rather than operate in separate silos. My hands-on channel experience includes Google Ads, Microsoft Ads, Meta, YouTube, and partner inventory, along with landing-page optimization, attribution, campaign operations, and conversion-focused web development.
Hands-on search and media strategy built around traffic quality, conversion economics, attribution, and downstream business results.
Landing pages, websites, forms, funnels, analytics, and follow-up designed to preserve more of the intent you already paid to generate.
I’ve spent 19+ years working where web development, conversion strategy, and performance marketing meet — building websites, landing pages, lead flows, and campaigns around one goal: helping the right prospect take the next step. The work connects design, paid media, analytics, forms, and follow-up instead of treating them as separate disciplines.
A strong website is part creative, part technical, and part behavioral. I approach design around how people actually move through a page — what earns attention, what creates friction, what builds trust, and what moves someone toward action. That means web development, UX, forms, analytics, campaign strategy, and conversion all have to work together rather than live in separate silos.
Tell us what you’re trying to accomplish, where growth is getting stuck, or what needs to work better. We’ll help you find a practical path forward at a realistic cost.