20+ years across paid media, lead generation, web growth, analytics and conversion performance for B2B and B2C organizations, with deep experience in regulated and difficult-to-market industries.
Performance Marketing
Search, Social & Media
Funnels & Conversion
Complex & Regulated Markets
Performance marketing works better when the pieces talk to each other. I’ve spent my career working across the full acquisition chain — media buying, search, landing pages, lead generation, funnel architecture, analytics and post-click conversion. The objective is rarely just more traffic. It is understanding where intent gets lost between the first click and the eventual sale, then fixing the system around it. My hands-on channel experience includes Google Ads, Microsoft Ads, Meta, YouTube and partner inventory, alongside landing-page optimization, attribution, campaign operations and conversion-focused web growth.
Hands-on search and media strategy built around traffic quality, conversion economics and downstream business results.
Landing pages, forms, funnels, analytics and follow-up designed to preserve more of the intent you already paid to generate.
I’ve spent 18+ years working where design, development and performance marketing meet — building and improving websites, landing pages, lead flows and campaigns around the same goal: make it easier for the right person to take the next step. My work spans paid search, media, UX, conversion design, analytics and the systems that connect them.
A strong website is part creative, part technical and part behavioral. I approach design from the perspective of how people move through a page — what earns attention, what creates friction, what builds trust and builds intent. That means web design, development, campaign strategy and analytics all need to work together instead of living in separate silos. My background spans landing-page optimization, site coordination, lead forms, offer and CTA alignment, conversion-path design and hands-on performance marketing, so the work stays grounded in both how the site looks and how it performs.